BidRight ROI · The sales sheet
Most carriers have not been able to move rates upward in over four years. That changes now, and the window to reset your rates does not stay open long. Here is what BidRight does to your bid season, in numbers you can defend.
Built in the open
Every point is one of Nussbaum Technology's weekly “Here's what we shipped” emails to Early Access carriers. Click a point to see what landed that week. The line grows with every newsletter.
Week of September 4, 2026 · newsletter 19 of 19
Publish accepted awards as commitments in one place. Upload a customer contract and BidRight reads it and suggests the contract details.
The ROI
What carriers told us was costing them, and what changes once the bid lives in BidRight. Quotes are from carrier conversations in 2026, anonymized. Customer names in the examples are placeholders.
For carriers new to FreightMath
A lane priced wrong today is a lane you run at a loss for the next year.
The carriers who price the next bid season with discipline, instead of gut feel and a spreadsheet built in 2015, come out the other side with the right freight at the right margin. After four-plus years of not being able to move rates up, the margin between a disciplined bid and a hopeful one is the margin that defines your year.
BidRight comes out of real carrier operations at Nussbaum. Its Modeled OR runs on cost per mile and cost per hour from your General Ledger, so the number you defend to a shipper is the number your P&L will actually show. Pair it with FreightMath and every price line is anchored to load-level Activity-Based Costing.
How FreightMath costs a network →See it run
A full tutorial plus short chapters on the moments that save the most time. Videos are being recorded now; the slots below fill in as they land.
From the file landing in your inbox to the award posted as a commitment. Every screen, in order, on a real bid.
Watch a 9,000-lane RFP land with miles, history, and suggested interest attached.
Set the market temperature, write one line of strategy, and read the reasoning on every lane.
Encode the network once, then find every lane you never won in one query.
Rates, capacity, and transit days written into the original file. Only the lanes you priced.
What you get
Every one of these is live today for Early Access carriers.
Every lane gets its own decision. BidRight puts your actual lane economics next to the market on every row: which freight is healthy, which is bleeding, where there's room to push. In a market that's finally moving, you price each lane on its merit instead of dragging one average across the whole bid. OR is the accurate thermometer based on your General Ledger data; the market and your judgment set the rate.
Enter your RPM, what the lane is worth to you. BidRight translates it into what each shipper needs to pay given their fuel program, their stated miles, their payment terms. Your analysts think in one universal unit; the customer-by-customer math handles itself, always in your favor.
Anchors on what you already charge, sanity-checks against the market, weights the Market Temperature you set, On Fire through Very Cold, and reads your one-line strategy note. Then it shows its reasoning and a confidence level on every lane. It proposes; you decide.
Define your network once in Area Control: the lanes you run, the lanes you want, the pairs that keep trucks loaded market to market. Every uploaded bid gets checked against it instantly. 9,000 lanes tagged for interest in seconds; your team reviews the short list and makes the call.
Historical OR built from loads on the actual lane you're bidding. Modeled OR that moves in real time as you adjust the rate. Import any benchmark you already pay for and put it side by side. Carriers don't trust a number they can't unpack, so every number unpacks.
Shipper files read and mapped the way they actually arrive; 10,000 rows exported clean in seconds. The hour and a half of Excel gymnastics is gone.
Every past bid and your FreightMath history in one query. What did we quote this shipper last year, what won, what's our history in this corridor: a search, not an archaeology dig.
Awards captured against what you committed, actual orders matched against the award, so you know which shippers honor their volume before next year's negotiation.
Sales, Pricing, Operations, Review: assigned roles, one bid, one set of numbers. No forwarding spreadsheets.
Rounds, due dates, close dates, feedback, customer target rates, awards. A bid lives in BidRight from the day the file arrives to the day the freight is awarded. Round 2 opens with everything you knew in Round 1 already on the lane, so you respond to feedback with discipline instead of memory.
Shippers state their own mileage, and it's not always right. BidRight independently calculates practical miles on every lane and compensates when the customer's stated miles come up short, because losing ten miles on a lane means losing ten miles of revenue and fuel on every load, all year.
Two market rate integrations made easy and more coming, and add any custom rate source you bring, all on the row, all next to your own history. AI rating ingests them all on one lane or 10,000 so you can keep up with the trends.
BidRight shipped 40+ improvements in a single week this month, many of them straight from carrier feedback. Early Access means the distance between "this would help" and "it's live" is often measured in days. Your bids get easier while your competitors' spreadsheets stay spreadsheets.
For carriers, by carriers
See BidRight run against a real bid. Our team will walk you through it live, well before your next season opens.